Benjamin Moore has launched an initiative to revitalize 20 Main Streets. It is called “Main Street Matters”. More than 100 cities have been nominated in North America and you get to vote on which 20 will be revitalized. Go to www.paintwhatmatters.com for more information, to see the cities and to vote up to once a day until June 30th, 2013 for your favorite.
Once the cities are chosen the work will begin this summer and go throughout the year. You will be able to follow along on the site. Many partners are involved with Benjamin Moore from local Chamber of Commerces and small business to Brad Pitt’s Make it Right organization.
“Our Main Streets are the vital hubs of our communities – and Benjamin Moore and our network of independent dealers have always been integral parts of Main Street,” said David Melançon, Chief Marketing Officer of Benjamin Moore. “This investment we’re making in communities around North America is core to our business and to who we are; Main Streets make us who we are and we’re proud to honor that with this effort.
Benjamin Moore will not only provide the paint and supplies needed for façades, porches, railings, shutters and other exterior building trims, but its color experts will consult on the best choices to enhance the architectural style, regional influences and historic references in each community. Skilled professional painters, many of them members of the Painting and Decorating Contractors of America, will be hired, putting another segment of local business to work along with the local Benjamin Moore retailer who will be mixing the paints that are used.